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Welcome to our cheat sheet of staying safe when advertising in any News Corp Australia Classifieds section.

Avoid the Scammers

Some Employment advertising for jobs may in face be front for illegal scams. Exercise caution when responding to such advertisements. If the offer seems too good to be true: it probably is.


For further information refer to:

Fraud is the real deal

Some advertising requesting money to be transferred to an address or account prior to receiving the goods may be fraudulent.

Exercise caution when responding to such requests. Always verify the authenticity of persons requesting your credit card or bank details, prior to making any transfers. Some tactics used by the fraudsters include the following:

  • Corresponding via email only

  • Advertising the vehicle for substantially less than market value

Whenever possible you should try to view the vehicle in person.

Note: Conducting a PPSR check does not guarantee that the person advertising the vehicle is the owner of the vehicle.

For further information refer to:

Adorable dog! What breed?


From 26 May 2017, it is a breach of the law in Queensland to giveaway, supply, sell or advertise a dog or puppy born on or after 27 May 2017 without a supply number that identifies the origin of the dog or puppy.

Advertising will not be accepted without this supply number.

For further information please visit


To allow traceability of sellers of pets, it is an offence to advertise the sale of a dog or cat unless the microchip identification number of the animal is included in the advertisement or notice. A registered domestic animal business must also include registration number and name of registering council.

To find out more, visit or call the Customer Service Centre on 136 186.


The Companion Animals Act 1998 and the Companion Animals Regulation 2008 provide for the identification and registration of cats and dogs, how they are managed, and the duties and responsibilities of their owners. In NSW, all cats and dogs, except exempt cats and dogs, must be microchipped by 12 weeks of age or before being sold or given away, whichever happens first. You must be an authorised identifier to microchip cats and dogs in NSW.

To find out more, visit


Breeders and Sellers must adhere to the new South Australian Standards and Guidelines for Breeding and Trading Companion Animals, from 1 August 2017. You must not sell a dog or cat unless it has been desexed (by 6 months of age) and microchipped (by 12 weeks of age) in accordance with the Act.

If you are a breeder and seller any advertisement you place for the sale of a dog or cat must include your contact details and breeder registration number.

To find out more, visit


From 1st November 13, all dogs must be microchipped once they reach 3 months of age.

Non-microchipped dogs cannot be sold or transferred to a new owner. This rule applies even if the dog is under 3 months of age. Penalties apply under the Dog Act 1976 for a failure to comply with these requirements.

For more information, please contact 1800 620 511 or visit


Section 15A of the Dog Control Act 2000 requires microchipping of dogs by 6 months of age. Part 3 of the Cat Management Act 2009 requires microchipping of cats by 6 months of age.

For more information, visit


The Firearm Laws in S.A. state: Regulation 101

Advertising firearms for sale. A person (other than a licensed dealer in firearms) who advertises a firearm for sale must include in the advertisement: ”The identification number or combination of numbers and letters stamped or engraved on the firearm."


Enquiries can be made at your local Police Station or by telephoning:


PHONE 7322 3346

Be straight up, boss.


Misleading employment advertisements cause a great deal of unnecessary hardship and difficulty to jobseekers. Placing misleading employment advertisements is also an offence against The Trade Practices and Fair Trading Acts. All employment advertisements must contain a clear job description.


The Australian Competition and Consumer Commission has prosecuted individuals or organisations for breaches of the Trade Practices Act. Under the Act, a Court can impose maximum fines (per offence) of $200,000 for a corporation and $40,000 for an individual, for misleading advertising.


Further advice can be obtained from The Australian Competition & Consumer Commission by telephoning (07) 3835 4666 of Office of Fair Trading on 13 13 04.


How to prepare your job ad


Our Employment classifieds sections are reserved for advertisements which carry a specific and genuine offer of employment.


When preparing your job ad please use this checklist to ensure you have included ALL the required information.


1. Adequate identification of the advertiser. For various reasons some companies/individuals do try to make an anonymous job offer. This will put them at risk of financial penalties so we will ask for:

  • Company name

  • The full name of the contact person and telephone number

  • A street address


2. Adequate identification of the nature of the work

3. State whether the job is Full-time, Part-time, Casual, Sub-contract, Voluntary or Temporary

4. An identification of how the respondent will be paid Ads for Business Opportunities Commission Only/ Sales, training courses and employment services should be submitted under those classifications.


Don't hide behind a box


Advertisers please note - Under the Consumer Affairs Act 1972 any advertisement which is intended or likely to promote the sale or disposal of goods or the provision of services and includes a reference to a private box number must also include the name and address of the business or residence of the person by whom the private box number is rented or was obtained.


Advertisers uncertain of their obligation are advised to contact the Office of Fair Trading & Business Affairs on (03) 9627 6000.


What are you getting yourself in to?


News Corp Australia recommend all advertisements in the Business Opportunities classification include the following:

  • Clearly states the nature of business.

  • Indicates any predictions as to Investment by the reader.

  • State’s Investment amount.

  • States Company Name, Full Name, Street Address.

No Gaming, Racing or gambling opportunities can advertise in this section.


One Last Reminder…

Terms of internet advertising

Advertisers are advised that by placing advertisements in certain classifications with a News Corp Australia publication you are also agreeing that we may publish the advertisement on our or an associated website.

We provide this service at no additional cost. The general terms and conditions that apply to print advertising also apply to internet advertising.

Hopefully these links will keep you informed and on the ball, but if you have any further questions don’t hesitate to contact your Advertising Consultant on 13 11 13.